A CMA agents can use as a marketing tool to give them a stronger on line presence and help then capture both sides of the commission, and In today’s negotiated commission environment, capturing both sides is becoming more and more important. 

This tech driven marketing and lead generating tool is designed to promote the listing agent by connecting them directly and exclusively with homebuyers.

AFTER ALL, IT IS YOUR LISTING!

Beyond The Threshold takes the content of a CMA and transforms  raw data into an attention-grabbing flipbook that provides property, market and neighborhood data to buyers who are actively looking to purchase a home.

The flipbook is published on Google and linked to the listing agent’s phone number, email, website, and social media; bypassing third party intermediaries who use your listing to promote their own agents, or sell the leads. Even those portals who claim to connect the listing agent directly to a buyer don't publish your number, they use a screening number. 

We publish your number, your email, your website and your social media!

This Integration significantly increases capturing both sides of the commission through increased visibility. This  multi-channel marketing approach ensures that the agent and their listings reaches a wider audience and gives potential buyers multiple, convenient ways to interact with the agent. 

Market research consistently shows that interactive content like flipbooks holds home buyers attention longer and more effectively than static written presentations such as PDF’s.

A lead capture form is embedded in the flipbook to generate leads and drive sales. 

The leads are yours alone, we do not sell them!

Videos, clickable links, and forms are used to increase conversion rates. 

According to the top five Customer Relationship Management Companies (CRMs), agents who incorporate the multi-channel marketing approach Beyond the Threshold  uses, average 29% more transactions.

 Our Flipbooks will fundamentally change how properties are marketed and how agents interact with buyers, setting a new standard for transparency, efficiency, and direct engagement.

Beyond The Threshold uses Google Analytics to track metrics that help refine marketing and drive more traffic to your listings.

· Drop-off points: Identify exactly where buyers lose interest and exit the flipbook. This helps pinpoint weak spots so you can  improve or remove less-engaging content.

· Actionable follow-ups: By knowing which sections a prospect focused on, sales teams can tailor their messaging to address the prospect's specific interests. For instance, if a buyer spends extra time on pricing, the "ICE BREAKER" call can focus on that.

· Prioritize prospects: Engagement data allows you to focus efforts on the most active and interested leads, boosting your efficiency and conversion rates. 

Industry Knowledge

We pride ourselves in our extensive experience in homebuilding,  mortgage banking,  loan origination, loan underwriting, single family home appraisals, secondary marketing, interest rate risk management, and developing sales campaigns for new home communities.

This experience forms the foundation of our services and guides every aspect of our work.

Utilizing our expertise, we prepare each flipbook to meet your individual needs. Our goal is to ensure that every booklet reflects both our deep industry insight and a tailored approach for every client.