UNLEASH THE POWER OF DATA
Beyond The Threshold, developed by Property Acquisition Solution, is an innovative digital marketing tool designed to bridge the gap between the broad reach of platforms and targeted marketing.
BEYOND THE THRESHOLD
The Digital Advantage For Real Estate Marketing
Beyond The Threshold, developed by Property Acquisition Solution, is an innovative digital marketing tool designed to transform the presentation of properties to prospective buyers by publishing listings in flipbook format on Google and other search engines, and facilitating direct communication between agents and buyers.
Maximizing Listing Visibility
When it comes to selling real estate, visibility is everything. With most buyers starting their property search online, ensuring your listing appears front and center is crucial to reducing the days on market (DOM), and securing the best offers.
But not all online strategies are created equal, and the debate between direct publishing on search engines versus relying solely on property platforms is more relevant than ever.
Platforms target a broad demographic for wide exposure, however it can also lead to inefficient marketing, wasted ad spend, diluted messaging, a smaller pool of genuinely interested buyers, and potentially a longer time on the market and a lower sales price.
Beyond the Threshold targets a specific demographic that has a smaller pool of qualified buyers, despite having less overall volume, tends to act more decisively and write stronger offers faster because the home specifically meets their needs.
By using strong Search Engine Optimization (SEO), traffic is driven to a highly visible flipbook that has relevant, high-quality content, and videos leading to increased organic traffic, higher conversions, and a significant competitive advantage by attracting qualified leads.
Combining broad and targeted demographic approaches to selling a single-family property offers a powerful synergy that maximizes exposure while ensuring messaging relevance, ultimately leading to a faster sale and higher potential price.
Beyond The Threshold bridges the gap between the broad demographic audience of platforms and a targeted demographic.
Exclusive Lead Generation
Beyond The Threshold embeds a link in the flipbooks that connects listing agents and potential buyers facilitating direct communication through calls and messages initiated right from search engine results.
A “Lead From” feature is placed in the flipbook. Once a buyer submits their details the lead is immediately passed on to the agent ensuring the agent receives the buyer’s information directly and without delay.
QR Codes
Beyond The Threshold use branded QR Codes to deliver flipbook content. This approach streamlines the process of sharing listings and reduces marketing expenses associated with print material, making it a highly cost-effective solution for both publicity and marketing.
QR Codes offer flexibility in delivery, as they can be shared through multiple channels such as email, text messages and on the agent’s social media. Additionally, these codes are suitable for inclusion on various marketing materials, increasing accessibility and reach for potential clients.
QR codes can be placed on social media, signage, print ads, flyers, or even business cards, allowing for immediate engagement while capturing valuable data on user interest and behavior.
Sharing property information via QR codes provides buyers with instant access to detailed listing information using their smartphones. This method simplifies the process for buyers, as they can quickly retrieve the agents contact information from the branded QR Code, and essential property details on-the-go.
Control over Content and Marketing
Our strategy to use a customizable flipbook format to market the property gives the listing agent full control over the content of the presentation and the marketing.
Agents can customize the flipbook and tailor the information and visuals to best reflect the property details that make the property stand out.
Analytics
Beyond The Threshold uses advanced analytics to track a range of flipbook online performance data. This information is essential for agents to evaluate lead quality, refine their follow-up strategies, monitor their marketing return on investment, improve user experience, optimize marketing, create better content, and boost conversions by understanding visitor demographics, behavior, and traffic sources.
This data helps identify popular pages, fix issues (like high bounce rates), tailor content to audience needs, and see which campaigns are successful.
We take great pride in the breadth and depth of our experience across key areas in real estate and mortgage banking.
Our track record includes developing impactful sales campaigns for single family properties in new home communities nationwide.
Our mortgage banking expertise includes loan underwriting, property appraisals, and secondary marketing.
We've facilitated the sale of mortgage loans to Fannie Mae and Freddie Mac, and
structured, priced and issued millions of dollars of mortgage backed securities.
Our team brings a wealth of experience in setting rates and pricing , and an in-depth knowledge of how to utilize pricing and loan programs
to increase sales.